Have you ever had a tooth pulled?
I experienced that for the first time recently. It's no fun though the tooth needed to come out, so I'm glad that it did. What was worse was the pain that preceded it. If you've ever had the sharp pain that shoots up through your head from a toothache, then you know the exact feeling.
In life we all have experienced pain. We have these particular pain-points, and we do or purchase different things to get rid of the pain..
We buy certain products or subscribe to services because they help us solve a problem. We may have a Netflix subscription because of the low-cost price and it serves our entertainment needs. We may subscribe to a service that delivers us meals or groceries on a weekly basis to save us the pain of going to the store or because we don't have the time to go shopping.
We workout because we want to solve multiple pain-points: feeling better about ourselves, improving our health, training for a specific event, just to name a few.
Makes sense? We have a certain pain and our solution to the pain is a painkiller (not the kind you may be thinking...you know those at the pharmacy....don't get any ideas).
The problem we have a lot of times is that we aren't able to identify these particular pain-points. We know that there is a pain that needs to be addressed, but we don't know exactly what it is. If we don't know what it is, then we aren't able to know what will kill that pain.
You know that exercising is good for you, but why exactly are you exercising? Your reason for exercising may be completely different than those in your household. You need to know what your exact pain-point is so that you know the specific painkiller(s) needed to destroy that pain once and for all.
Need to know what your painkiller is for your pain-point? Do you need help finding out what that pain-point is?
Let's chat. Email me at email@example.com and simply reply with "What's my painkiller?"
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